Branding
Photography
Marketing
Break
the Binary.
Break
the Binary.
Break the Binary
is a collaborative marketing campaign effort with the Drag Ambassadors at Penn State University: PSU Opulence.
Break the Binary
is a collaborative marketing campaign effort with the Drag Ambassadors at Penn State University: PSU Opulence.
Awards
Awards
Graphis New Talent Annual, Silver
Graphis New Talent Annual, Silver
2023
2023
GLITCH Design Competition, Best in Advertising
GLITCH Design Competition, Best in Advertising
2022
2022
Salute Design Competition, Best in Show
Salute Design Competition, Best in Show
2022
2022
UCDA Design Awards, Gold Medal & Best in Show
UCDA Design Awards, Gold Medal & Best in Show
2022
2022
The main purpose of this marketing campaign is awareness and education. The vast majority of State College is unaware of what exactly Drag Performances are. Drag is more than just a cool show; it is an expression of gender that breaks the binary of femininity and masculinity.
Through colorful photography and experimental typography, this campaign consists of a variety of eye-catching educational posters to be displayed in the downtown State College area.
The main purpose of this marketing campaign is awareness and education. The vast majority of State College is unaware of what exactly Drag Performances are. Drag is more than just a cool show; it is an expression of gender that breaks the binary of femininity and masculinity.
Through colorful photography and experimental typography, this campaign consists of a variety of eye-catching educational posters to be displayed in the downtown State College area.
Color Palette
Color Palette
Color Palette
Primary Mark
Primary Mark
Primary Mark
Secondary Mark(s)
Secondary Mark(s)
Secondary Mark(s)
Poster Series
Poster Series
Handout Cards
Handout Cards
Interviews
Interviews
Social
Social
@Breakthebinarycampaign
@Breakthebinarycampaign
Behind the Scenes
Behind the Scenes
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!