Social Media
Event Design
Futureland
Futureland
Website
Social Media
Event Design
Futureland
Website
Futureland IS AN ANNUAL MULTI-DAY CONFERENCE CELEBRATING THE DIVERSITY IN TECH, ARTS, AND CULTURE IN NORTHEAST OHIO.
As FutureLAND's dedicated design partner, we embarked on an exciting journey to bring the 2023's theme to life: Thrive.
Team
Team
Designed & developed with my team at a small studio
Designed & developed with my team at a small studio
Ella Choi, Sarah Cantor, Jane Lee, John Johnson
Ella Choi, Sarah Cantor, Jane Lee, John Johnson
Timeline
Timeline
8 week engagement
8 week engagement
August - October 2023
August - October 2023
Category
Category
Event
Event
Social Media, Wayfinding, Signage, Promotion, Website
Social Media, Wayfinding, Signage, Promotion, Website
2023's Visual Identity
2023's Visual Identity
We began by extending the existing FutureLAND brand into a comprehensive design system. Collaborating closely with FutureLAND's Creative Director, Charron Leeper, we conceptualized and executed all deliverables for a two-day conference within 12 weeks. Our mission was to translate this year's theme into a visually compelling experience that resonated with attendees across every touchpoint. We took it upon ourselves to recalibrate their logo, extend their pattern, and introduce new typographic styles to their type system. This endeavor allowed us to infuse the FutureLAND brand with fresh energy and excitement.
We began by extending the existing FutureLAND brand into a comprehensive design system. Collaborating closely with FutureLAND's Creative Director, Charron Leeper, we conceptualized and executed all deliverables for a two-day conference within 12 weeks. Our mission was to translate this year's theme into a visually compelling experience that resonated with attendees across every touchpoint. We took it upon ourselves to recalibrate their logo, extend their pattern, and introduce new typographic styles to their type system. This endeavor allowed us to infuse the FutureLAND brand with fresh energy and excitement.
Color Palette
Color Palette
Color Palette
Botanical Visual Assets
Botanical Visual Assets
Botanical Visual Assets
Chromatic Visual Assets
Chromatic Visual Assets
Chromatic Visual Assets
Social Media
Social Media
FutureLAND's primary marketing efforts took place on Instagram, requiring an extensive social media package of custom graphics for each event speaker, event, sponsor, and schedule. In total, we ended up designing over 200+ social graphics for the event!
FutureLAND's primary marketing efforts took place on Instagram, requiring an extensive social media package of custom graphics for each event speaker, event, sponsor, and schedule. In total, we ended up designing over 200+ social graphics for the event!
Speaker Post
Speaker Post
Event Post
Event Post
Sponsor Posts
Sponsor Posts
Event Website
Event Website
We took on the challenge of designing and developing the conference's website in-house, leveraging the powerful capabilities of Webflow. The website served as the digital epicenter for the event, providing attendees with essential information and a seamless user experience. Under tight timelines, our team worked diligently to ensure the website reflected the conference's vibrant theme and captured the essence of FutureLAND's vision. The result was a dynamic online platform that mirrored the energy and spirit of the event, and we are proud to have accomplished this vital component under pressure.
We took on the challenge of designing and developing the conference's website in-house, leveraging the powerful capabilities of Webflow. The website served as the digital epicenter for the event, providing attendees with essential information and a seamless user experience. Under tight timelines, our team worked diligently to ensure the website reflected the conference's vibrant theme and captured the essence of FutureLAND's vision. The result was a dynamic online platform that mirrored the energy and spirit of the event, and we are proud to have accomplished this vital component under pressure.
Physical Deliverables
Physical Deliverables
In addition to web development, our partnership with FutureLAND included creating an extensive array of marketing assets, both physical and digital. Our creative team was responsible for executing the visual direction across 20+ touchpoints. This encompassed a wide breadth of materials, from social media graphics and city-wide signage to invitations, merchandise, informational packages, and the overall event experience. Our focus was on ensuring a cohesive and memorable brand presence, culminating in a visual identity that set FutureLAND apart and delivered a thrilling experience for all attendees.
In addition to web development, our partnership with FutureLAND included creating an extensive array of marketing assets, both physical and digital. Our creative team was responsible for executing the visual direction across 20+ touchpoints. This encompassed a wide breadth of materials, from social media graphics and city-wide signage to invitations, merchandise, informational packages, and the overall event experience. Our focus was on ensuring a cohesive and memorable brand presence, culminating in a visual identity that set FutureLAND apart and delivered a thrilling experience for all attendees.
Behind the Scenes
Behind the Scenes
All of the deliverables for FutureLAND were created in Figma, allowing all members of a small studio and FutureLAND's internal teams browse, leave comments, and contribute asynchronously. Check out some behind the scenes process!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!