Brand Identity
Patina Flats
Patina Flats
Brand Identity
Patina Flats
Patina Flats is A
beacon of hope
across the Great Lakes
Patina Flats is A
beacon of hope
across the Great Lakes
Patina Flats is A beacon of hope across the Great Lakes
Team
Team
Designed & developed with my team at a small studio
Designed & developed with my team at a small studio
Seyi Owolawi, Ella Choi, Sarah Cantor, John Johnson
Seyi Owolawi, Ella Choi, Sarah Cantor, John Johnson
Timeline
Timeline
8 week engagement
8 week engagement
January - March 2024
January - March 2024
Category
Category
Real Estate Development - Branding
Real Estate Development - Branding
Identity Narrative, Visual Identity, Marketing Collateral
Identity Narrative, Visual Identity, Marketing Collateral
All that glitters isn't always gold. Sometimes, it's rust!
Patina Flats, the newest commercial real-estate venture from our client, Michael Trebilcock, is a reimagination of the Rust Belt on the Great Lakes. The old Westinghouse Factory in Cleveland, Ohio has laid dormant for many years until now, and we had the opportunity to reimagine how this space can transform visually into a beacon of hope, for the people.
Our marching orders were to create a brand narrative and visual identity that felt luxurious, reliable, completely fresh, and synonymous of the rebirth of the rust-belt real-estate.
All that glitters isn't always gold. Sometimes, it's rust!
Patina Flats, the newest commercial real-estate venture from our client, Michael Trebilcock, is a reimagination of the Rust Belt on the Great Lakes. The old Westinghouse Factory in Cleveland, Ohio has laid dormant for many years until now, and we had the opportunity to reimagine how this space can transform visually into a beacon of hope, for the people.
Our marching orders were to create a brand narrative and visual identity that felt luxurious, reliable, completely fresh, and synonymous of the rebirth of the rust-belt real-estate.
Inspired by the resilience of a willow tree, the energetic bursts of electrical arcs, and circuitry is all kinds, the visual identity for Patina Flats is an ornate, yet structural abstraction of a beacon of light. There's beauty in even the most rusted scraps of metal
Inspired by the resilience of a willow tree, the energetic bursts of electrical arcs, and circuitry is all kinds, the visual identity for Patina Flats is an ornate, yet structural abstraction of a beacon of light. There's beauty in even the most rusted scraps of metal
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!