Brand Identity
WEUSI
Brand Identity
WEUSI
Brand Identity
WEUSI
Weusi is the
sporting life-partner
for people of color.
Weusi is the
sporting life-partner
for people of color.
Team
Team
Designed & developed with my team at a small studio
Designed & developed with my team at a small studio
Seyi Owolawi, Ella Choi, Sarah Cantor, John Johnson
Seyi Owolawi, Ella Choi, Sarah Cantor, John Johnson
Timeline
Timeline
4 week engagement
4 week engagement
November - December 2023
November - December 2023
Category
Category
Sports Branding
Sports Branding
Visual Identity, Website, Merchandising
Visual Identity, Website, Merchandising
‘Weusi’ is the Swahili word meaning ‘blackness/togetherness.’
My challenge was to combine four unique interests of our client James Dodson: Squash (Sport), Travel, History, and Black Culture into one celebratory, athletic, and straight-up cool visual identity. Weusi exists to see the BIPOC community, play sports, know history, go places, and grow together in confidence. Weusi (pronounced: Way You See) affects the way you play, the way you know, & the way you grow.
‘Weusi’ is the Swahili word meaning ‘blackness/togetherness.’
My challenge was to combine four unique interests of our client James Dodson: Squash (Sport), Travel, History, and Black Culture into one celebratory, athletic, and straight-up cool visual identity. Weusi exists to see the BIPOC community, play sports, know history, go places, and grow together in confidence. Weusi (pronounced: Way You See) affects the way you play, the way you know, & the way you grow.
Every visual developed for this brand draws inspiration from clay courts & clay bowl, woven African fabrics, Alexandre Dumas, Malika Favre, Nelson Mandela, and the list that goes on and on. Weusi is its own tapestry of culture.
Every visual developed for this brand draws inspiration from clay courts & clay bowl, woven African fabrics, Alexandre Dumas, Malika Favre, Nelson Mandela, and the list that goes on and on. Weusi is its own tapestry of culture.
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!
LET'S TALK! SO SAY HELLO!